About Us
Lupa do Bem is a space dedicated to the production and dissemination of social impact content. Here we highlight projects and people who are making changes across Brazil and being the voice of local communities. This is a Sherlock Communications project.
Mission
Lupa do Bem exists to publicize, encourage and strengthen projects that aim to have a social impact on various aspects of everyday life - no matter what it is.
Vision
Lupa do Bem, as an upstanding agent capable of impacting society through communication, aims to become a major promoter of work by NGOs, Civil Society Organizations of Public Interests and other third sector entities. We believe that through knowledge it is possible to generate a network that can reduce social differences.
Values
Give voice to those who seek to make the world less unequal and encourage good actions throughout the national territory.
Contact
For comments or story suggestions, please contact: lupadobem@sherlockcomms.com
Members
Neuza Nascimento
After being a domestic worker for over 40 years, Neuza founded and ran the NGO CIACAC for 15 years. Currently, she is a journalism student and works with creative writing, field research and transcriptions. At Lupa do Bem, she is responsible for bringing reflections and stories from organizations from different parts of Brazil to "Coluna da Neuza". 
Fabiana Rosa
Journalist and press officer, Fabiana is a PR Coordinator at Sherlock Communications and is responsible for leading the entire Lupa do Bem team. 
Maira Carvalho
Journalist and Anthropologist, Maíra is responsible for reporting and writing articles for Lupa do Bem. 
Évelin Sala
Évelin is a journalist at Sherlock Communications and works at Lupa do Bem as a content reviewer and in the development of special projects. 
Aline Louzano
Aline is a journalist at Sherlock Communications. At Lupa do Bem, she is responsible for organizing the articles, mapping NGOs and projects, as well as reviewing the materials. 
Pierre Medeiros
Pierre is a journalist and press officer at Sherlock Communications and works as a reviewer and translator of articles and in the development of special projects for Lupa do Bem. 
Ana Paula Oliveira
Ana Paula is a journalist and works as a PR Consultant at Sherlock Communications. As a member of the Lupa do Bem team, she revises and translates published articles, in addition to participating in the area of attracting partnerships for the project. 
Eduarda Pereira
A journalist from Porto Alegre, Eduarda works as a PR Consultant at Sherlock Communications, reviewing and translating articles and developing special projects at Lupa do Bem. 
Maiara Bachschmied
Journalist and social media, Maiara is a Consultant at Sherlock Communications. At Lupa do Bem, she works in the production and management of content for social networks. 
Beatriz Abdalla
Copywriter and content specialist, Beatriz is an SEO consultant at Sherlock Communications and is responsible for writing articles for Lupa do Bem. 
Helena Victoretti
Journalist and content specialist, Helena is an SEO consultant at Sherlock Communications. She works directly on planning and producing SEO articles for Lupa do Bem. 
Rosy MacQueen
Advertiser and illustrator, Rosy coordinates the design team at Sherlock Communications. She collaborates on the visual identity and design of Lupa do Bem's special projects. 
Rubia Goulart
Rúbia is a Public Relations professional with several years of experience working in the third sector. She works in the coordination and strategic development of special projects for Lupa do Bem. 
Gabriela Amorim
Journalist and documentarist graduated from the International Academy of Cinema (AIC). Always focused on active listening, she is interested in stories that can be told in multiple formats. Currently working as a public relations consultant and freelance reporter. 
Gabriela Santana
Gabriela is a journalist at Sherlock Communications and works as a translator of materials and provides support in content development for Lupa do Bem 
